Set multiple objectives for your campaigns and watch how it rewards your teams.
Make sure marketing is deeply embedded into the sales aspects of your CRM procurement and implementation.
How do you get to the buyer sooner? Content.
If someone has the good nature put someone they know in front of you, they are putting their reputation on the line at the same time.
Setting you marketing objectives and defining your measurement funnel.
Blend your marketing efforts on existing customers as much as new ones.