Identify your audience, bring them value, but never push the hard sell.
Use your long form content to create smaller dedicated pieces, and watch your content evolve.
Set multiple objectives for your campaigns and watch how it rewards your teams.
We could see before we could talk, so make visuals core to your content.
How do you get to the buyer sooner? Content.
If you’re not making video a core component of your content then you need to be introducing it.