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Category Archives: Uncategorized

Understanding Personalised Marketing

Identify your audience, bring them value, but never push the hard sell.

Posted bySi Blackwell10 Jun 201917 Nov 2019Posted inUncategorizedTags:content, contentmarketing, Linkedin, marketing

How To Sweat The Content Asset

Use your long form content to create smaller dedicated pieces, and watch your content evolve.

Posted bySi Blackwell1 Jun 201917 Nov 2019Posted inUncategorizedTags:blog, content, contentmarketing, writing

Don’t Make Your Campaigns Just About Sales

Set multiple objectives for your campaigns and watch how it rewards your teams.

Posted bySi Blackwell22 May 20196 Dec 2019Posted inUncategorizedTags:campaigns, content, marketing, sales

Who Said Marketing Had To Be Digital?

Create a feeling around your brand, not your products.

Posted bySi Blackwell16 May 201910 Jun 2019Posted inUncategorizedTags:advertising, brand, jaja, jajatequila, marketing

Visual Is Critical

We could see before we could talk, so make visuals core to your content.

Posted bySi Blackwell14 May 201910 Jun 2019Posted inUncategorizedTags:cmo, content, contentmarketing, photography, visuals

Marketing, Sales & The CRM Glue

Make sure marketing is deeply embedded into the sales aspects of your CRM procurement and implementation.

Posted bySi Blackwell12 May 201931 May 2019Posted inUncategorizedTags:crm, marketing, sales, strategy

Most Of The Buyer Journey Is Over Before You Even Talk

How do you get to the buyer sooner? Content.

Posted bySi Blackwell12 May 201910 Jun 2019Posted inUncategorizedTags:attention, buyer, content, marketing, sales

Customer Referrals 101

If someone has the good nature put someone they know in front of you, they are putting their reputation on the line at the same time.

Posted bySi Blackwell12 May 201931 May 2019Posted inUncategorizedTags:customers, referrals, sales

Video, Video, Video All The Way For Your Content

If you’re not making video a core component of your content then you need to be introducing it.

Posted bySi Blackwell12 May 201910 Jun 2019Posted inUncategorizedTags:brand, content, contentmarketing, marketing, video, visual

How To Measure What You Can’t Measure In Marketing

Setting you marketing objectives and defining your measurement funnel.

Posted bySi Blackwell12 May 201917 Nov 2019Posted inUncategorizedTags:marketing, objectives, sales

Choose Your Brand Ambassadors Wisely

Anyone involved in the chain of your customer journey is an ambassador for your brand.

Posted bySi Blackwell12 May 201917 Nov 2019Posted inUncategorizedTags:brand, customer, marketing, partners, ux

It’s Not All About Winning New Customers

Blend your marketing efforts on existing customers as much as new ones.

Posted bySi Blackwell12 May 201931 May 2019Posted inUncategorizedTags:growthhacking, marketing, new business, sales

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