Uncategorized – Si Blackwell

Understanding Personalised Marketing

Identify your audience, bring them value, but never push the hard sell.

Use your long form content to create smaller dedicated pieces, and watch your content evolve.

Set multiple objectives for your campaigns and watch how it rewards your teams.

Create a feeling around your brand, not your products.

We could see before we could talk, so make visuals core to your content.

Make sure marketing is deeply embedded into the sales aspects of your CRM procurement and implementation.

How do you get to the buyer sooner? Content.

If someone has the good nature put someone they know in front of you, they are putting their reputation on the line at the same time.

If you’re not making video a core component of your content then you need to be introducing it.

Setting you marketing objectives and defining your measurement funnel.

Anyone involved in the chain of your customer journey is an ambassador for your brand.

Blend your marketing efforts on existing customers as much as new ones.